The Consumer Need - Something a Little Different

As a consumer of an ever growing and ever changing Hospitality and Tourism industry the needs of the consumer are ever growing and ever changing.  The ease and accessibility of information is now greater than ever and is largely due to advances in technology.

With so much to see and so much to do within a very small area and with visits often being so fleeting people may often feel under a lot of pressure to see and do much in a very short space of time.  There is a lot of technology and resource websites that exists to help tourists see around a city but perhaps not so much that takes the tourists that are more towards the ‘explorer’ (Cohen 1972) end of the tourist spectrum off of the beaten track and to experience something truly different.

In the same way there are not many accessible means for someone to use technology to find somewhere new and exciting to go in their own city except perhaps through word of mouth which may often be limited and unreliable.

It is now necessary to explore different platforms and technologies that can support this idea and help create an environment for it to exist.