The power of technology is now not just in the hands of the industry. It has been brought to the consumer and is our direct link to the hospitality and tourism industries. For example in tourism, technology now plays a part at every level of distribution channels whether it be pre-travel, post travel or during the consumer’s trip. It can be the map used to navigate the tourist around a destination, the travel agency used to book the trip and even the social media website for the consumer to write about their trip and share their experiences with other users.
Technology is now quite literally at the fingertips of the consumer. The birth of the mobile phone was only the tip of the iceberg in terms of accessibility of technology. Nearly a quarter of adults and almost one half of adults now own a smart phone in the UK and in the UK alone £280 million was spent on smart phone applications. The possibilities within this market are seemingly pretty much limitless and applications can be used for pretty much anything, whether it be business related, for leisure or for accessibility. These applications can harness the power of so many different technologies and information sources that the possibilities are pretty limitless.
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